As a designer for the Purpletrail Invitation site family (see links below) I was tasked with designing both print and web projects.
For print, I designed invitations and announcements that could easily be personalized by customers using our unique editor on our sites. I had to design with current design trends in mind to create popular, profitable cards. This included selecting stock imagery, creating vector illustrations and customized hand lettering to create designs.
For web, as a UX/UI designer, I revamped the check out process on Inviteshop.com and implemented it on the Inviteshop mobile app.
Purpletrail site families: purpletrail.com inviteshop.com weddingpaperie.com